Engaging marketing materials that make an impact.

In the world of social media and digital marketing, print marketing is still important and effective in terms of attracting customers and increasing visibility.  The truth is this form of marketing was always and still is one of the strongest ways to market and promote a brand.  Combine your offline printed marketing with your online marketing tactics (e.g. by including your Facebook or Twitter URL on your printed materials)

Every company needs “literature,” printed pieces that do a careful and well thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, business cards, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.

For a lot of businesses, a business card is just a necessity and therefore, it’s treated as such. Most businesses will buy business cards as cheaply as possible and they’ll be pretty basic. I’m talking about your name, contact number and address written in Times New Roman; nothing else.  If this is the case, you’re missing a massive opportunity. Your business card is the first piece of branding a potential customer/client see’s in regards to your business most of the time, so you need to make sure it’s impressive. You also need to make sure that it’s memorable enough for it to actually make an impression on them.  So, spend some time, money and effort on the design of your card and ensure that it’s consistent with the rest of your businesses branding. If not, it’s time to redesign.

If you’re looking for help with your printed materials, or want to begin a combined marketing campaign but would like it all managed in one place, then why not give us a call?

• business cards • letterhead • brochures • postcards • posters • presentation folders • stickers/labels and more….